What is Premise Media?
Premise Media is a film production company based in British Columbia, Canada. According to its website, Premise Media “develops, finances, and produces independent films, books, and DVD’s [sic] for the domestic and international marketplace.” Its motto is “Producing world class media that stirs the heart and inspires the minds to truth, purpose, and hope.”
Premise Media’s top management consists of two men. A. Logan Craft is Chairman of the Board of Directors and a Presbyterian minister from Santa Fe, New Mexico. He also produced a television show called “Church and State TV.” Walt Ruloff is Premise Media’s CEO. Prior to joining Premise Media, Ruloff was a salesman and entrepreneur who founded the software company ILTS in 1991, later selling it to Microsoft. Craft and Ruloff also appear to be the source of much of the funding for Premise Media and for Expelled.
Additional staff listed on Premise Media’s website included several that are associated with Rampant Films, including Mark Mathis. Also of interest is Paul Lauer, who is listed as the “Grassroots Marketing Director.” Lauer is the founder of Motive Marketing, an entertainment marketing firm that specializes in promoting entertainment geared towards the faith and family markets. Motive Marketing was behind such grassroots marketing campaigns as Mel Gibson’s The Passion of the Christ, and Walden Media/Disney’s The Chronicles of Narnia. Lauer himself is described on the Motive Marketing website as “one of the most well connected entrepreneurs in the faith and family market.”
The connections between Premise Media and Motive Marketing, as well as the strong religious background of Craft, all point to a religiously motivated film. It is not surprising, then, to find that Expelled is not an unbiased documentary, but rather a movie with a clear religious agenda: to attack mainstream science, falsely presenting it as being anti-religious.
Of course, Premise Media has a free speech right to promote its views, religious or otherwise, and nobody is objecting to its exercise of that right. But its critics have a right to correct the record. And part of that record is the attempt to pass off to the public as a “documentary” a film that is clear propaganda.